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WebOver 5 billion. Strategic Management: Text and Cases 10th Edition is written by Gregory Dess; G.T. Lumpkin; Alan Eisner; Gerry McNamara and published by McGraw-Hill Higher Education (International). The Digital and eTextbook ISBNs for Strategic Management: Text and Cases are 9781260589535, 1260589536 and the print ISBNs are 9781260575255 ... WebPART 1: STRATEGIC ANALYSIS 1. Strategic Management: Creating Competitive Advantages 2. Analyzing the External Environment of the Firm 3. Assessing the Internal Environment of the Firm 4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources PART 2: STRATEGIC FORMULATION 5.
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